What is SEO in 2020?

Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

Many SEO experts advising you on optimizing your website for

Google focus on just a few things, mainly use of keywords in web

pages.

But here are some website problems and errors that cause search

engines to have a poor opinion of your site — and by fixing these

harmful errors, you can boost your SEO significantly higher:

1–Broken internal links.

An internal link is a hyperlink on one of your site pages that

clicks to another page on the site.

Not only do broken internal links frustrate visitors, but they cause

search engines to rank your site lower.

2–Broken external links.

Links from your site that do not work to other sites or pages can

lower your search engine ranking.

3–Duplicate content.

Duplication of page titles or copy may ultimately cause t…

 Best Places to Put Keywords

Here is a list of places where you should try to use your main keywords.

Keywords in the <title> tag(s).

Keywords in the <meta name="description">.

Keywords in the <meta name="keyword">.

Keywords in <h1> or other headline tags.

Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.

Keywords in the body copy.

Keywords in alt tags.

Keywords in <!-- insert comments here> comments tags.

Keywords in the URL or website address.